VIEW – MASTER CIRCA 1940’S STEREOSCOPE SET OF 2 VIEWERS, A PROJECTOR AND SEVERAL PHOTO 3-D REELS. WITH ORIGINAL FACTORY CARTONS

VIEW – MASTER CIRCA 1940’S STEREOSCOPE SET OF 2 VIEWERS, A PROJECTOR AND SEVERAL PHOTO 3-D REELS. WITH ORIGINAL FACTORY CARTONS

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VIEW – MASTER CIRCA 1940’S STEREOSCOPE SET OF 2 VIEWERS, A PROJECTOR AND SEVERAL PHOTO 3-D REELS. WITH ORIGINAL FACTORY CARTONS

SKU: OOMX-POMX
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Availability: In Stock

Submitted for your approval is this Sawyers View-Master Display Kit with View-Master Stereo Viewer, the Lighted Stereo Viewer and the 2-D Junior Projector.

These are all made with the vintage Bakelite material. This equipment was patented circa 1940.

Also included are three View-Master reels of 3-D color photos (one for each piece) and a set of original factory cartons from these pieces.

Additional collector photo reels may be available at extra cost.

View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master “reels”, which are thin cardboard disks containing seven stereoscopic 3-D pairs of small transparent color photographs on film.

It was manufactured and sold by Sawyer’s.

The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small high-quality photographic color images practical.

Tourist attraction and travel views predominated in View-Master’s early lists of available reels, most of which were meant to be interesting to users of all ages.

The View-Master was introduced at the 1939 New York World’s Fair, marked “Patent Applied For”.

It was intended as an alternative to the scenic postcard, and was originally sold at photography shops, stationery stores, and scenic-attraction gift shops.

The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon.[1]

The View-Master was marketed through Ed Mayer’s photo-finishing, postcard, and greeting card company Sawyer’s Service, Inc., known eventually as Sawyer’s, Inc.

The partnership led to the retail sales of View-Master viewers and reels. The patent on the viewing device was issued in 1940, on what came to be called the Model A viewer.

Within a very short time, the View-Master took over the postcard business at Sawyer’s.

Over the years there have been some 25 viewer models, thousands of titles, and 1.5 billion copies of reels.

The basic design remained intact for reels and internal mechanisms, despite its long history and many changes in models and materials, ensuring that every reel will work in every model.

View-Master is part of the National Toy Hall of Fame of the United States.

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